The Multimedia Broadcasting Platform of Ukraine

Our TV channels operate in the field of broadcasting, content production, and implement a
wide range of projects, from daily news programs to large-scale thematic shows and
special broadcasts. For the fourth year now, we have been using the farmerswife
software to organize production processes and manage projects, and it has proven itself to
be an indispensable tool in our work.

When dozens of different projects are in production simultaneously, it is crucial to have a
complete and up-to-date overview of resources. farmerswife allows us to monitor, in real
time, staff availability, equipment status, and shooting schedules, minimizing the risk of
errors and overlaps. We value the ability to plan workflows, from reserving equipment
and assigning camera crews to booking studios. The main advantage is the integration of all data into a single system. This allows us to get rid of wide-access services and consolidate information in one environment, accelerating decision-making. Thanks to farmerswife, we can always be sure that we have the latest information and can quickly adapt to changing conditions. farmerswife has helped us make processes more transparent, manageable, and predictable — which is critically important for television production with its tight schedules. We can confidently recommend this solution to our industry colleagues who strive to improve the efficiency and quality of their work.

In addition to farmerswife, we also use the cloud solution Cirkus, which has become a
convenient tool for managing tasks in teams engaged in production projects. It allows us to
assign and track tasks, share files, and communicate in one place — which is especially
important when working on multiple projects at the same time. Thanks to its integration
with farmerswife, all booking, status, and resource information is automatically
synchronized, eliminating data duplication and saving time.